Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

‘We’re extending active support to IOAA to develop the common currency’

In Viewpoints By Bhawana Anand - September 04, 2020

Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics

Godrej Appliances launches value-based marketing campaign to target Kerala residential societies

In OOH News By Bhawana Anand - September 02, 2020

In partnership with AIW Media, the brand used hand-sanitising kiosks as branding tool to announce the festive offers on the occasion of Onam

‘We use various tools for location mapping, media selection, creative visualisation’

In Viewpoints By Bhawana Anand - August 31, 2020

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions refers to in-house planning tools such as, Madison Vicinity, Madison Vu-On-Street, Madison Traffic, Madison Maximiser and Madison Viewpoint

AirAsia India announces its new route through OOH campaign

In Campaigns By M4G Bureau - August 26, 2020

The campaign has been designed with Posterscope’s proprietary tool, OOHZone based on target audience demographics and traffic data

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Burger King turns mask into branding tool

In OOH News By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

AdMAVIN launches updated version of Mavin Media Monitoring application

In OOH News By M4G Bureau - July 28, 2020

It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign

‘OOH is becoming an essential marketing tool to be a part of new normal’

In Viewpoints By Bhawana Anand - July 15, 2020

Atul Shrivastava, Group CEO, Laqshya Media Group talks about identifying the opportunity in adversity stating the example of recently launched ZEEL's teaser campaign

Madison OOH launches OTS Measurement Updates for COVID19 Unlock times

In OOH News By M4G Bureau - July 13, 2020

As an extension to its existing Traffic Count Tool, the OTS COVID-19 update will help in providing current and realistic OOH estimations to clients and will be updated on a weekly basis