JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

Signkick and LiveDOOH merge to offer common media owner platform

In Digital OOH By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

Wavemaker launches AI powered multi-audience planning platform

In OOH News By M4G Bureau - February 10, 2021

Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences

Kinetic appoints Keith Kaplan as Global CEO

In OOH News By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

In OOH News By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

‘Use of audience data tools will induce advertisers to spend more on OOH’

In OOH News By M4G Bureau - October 30, 2020

Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings

‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today

In OOH News By M4G Bureau - October 29, 2020

The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled

‘Robust tech, reliable data can potentially drive OOH growth by over 25%’

In Digital OOH By M4G Bureau - October 27, 2020

Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH

'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI