‘Right ecosystem in India for digital display industry’

In Viewpoints By N Jayalakshmi - September 08, 2023

Atul Jasra, Country Head, TPV Technology India Pvt Ltd, a subsidiary of the TPV Group, which exclusively markets and sells Philips Professional Displays (PPDS) in India, shares with Media4Growth, his observations on the digital signage market in India, the challenges and opportunities in this space, and more.

Srishti unveils state-of-the-art DOOH media at iconic Chennai Central Railway Station

In Digital OOH By M4G Bureau - August 16, 2023

The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management and advertising.

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

In OOH News By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

‘DOOH has grown in scale & quality’

In Digital OOH By M4G Bureau - July 06, 2023

Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance

Mayhew takes Love for Life campaign to Westfield London

In Digital OOH By M4G Bureau - June 30, 2023

Mayhew was a winner in Ocean’s annual digital creative competition

India Daily Live launches country-wide DOOH campaign

In Campaigns By M4G Bureau - June 15, 2023

The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India

FRAMEN in strategic partnership with VIOOH for pDOOH

In Digital OOH By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

Ocean Outdoor drives retail and roadside development in Scotland’s OOH market

In Digital OOH By M4G Bureau - May 31, 2023

Ocean is installing two large format full motion screens (5m wide x 7.5m high), working in partnership with Edinburgh St James.