Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Location Media Xchange, the world’s first independent advertising technology company and supply-side-platform announced its partnership with Digichive Philippines Corporation (DPC), the exclusive advertising concessionaire for Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport and Kalibo International Airport. The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
When integrated with LMX supply-side platform (SSP), advertisers have the opportunity to deploy programmatic advertising enhancing the airport experience. This will also be the Philippines first-ever indoor programmatic-enabled screens.
Digichive was established to build a progressive future in OOH advertising by capitalizing on evolving technologies, engaging advertising formats and prioritizing sustainable solutions today viewed as a paradigm shift that will enable new revenue streams. Through this partnership, Digichive will now be able to cater to DSP buyers such as Google’s DV360, Trade Desk TTD and MAX.
Norman Davadilla, CEO of Moving Walls Philippines said, “The introduction of programmatic advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-home campaigns in terms of audience targeting, measurement, optimization and real-time playout triggered by data. We do not doubt that this new offering will enrich the airport experience and open up NAIA’s airport media space to even more brands and partners.”
Ann Margaret Ngui, VP Sales of Digichive Phils said “We are delighted to announce that we have entered into a strategic partnership with LMX platform, a leading provider of innovative solutions for the digital economy. This partnership will enable us to leverage LMX's cutting-edge technology and expertise to enhance our products and services, and to offer our customers more value and convenience. We believe that this collaboration will create new opportunities for growth and innovation for both parties and will strengthen our position in the competitive market. We look forward to working closely with the LMX platform to deliver the best possible outcomes for our stakeholders.”
Digichive and LMX together launched the first Programmatic Guaranteed (PG) campaign at NAIA International and Domestic Terminal 3 Pre-boarding LED through Google DV360. This ongoing campaign is for a BPO company through a digital agency.
Digichive presently has several formats within NAIA airport including light boxes, LED, sticker wrap, banners, push-cart, carousel belts, promo booths and outdoor digital signages.