The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
"OAC has emerged as a pivotal platform for the out-of-home advertising industry, bringing together thought leaders, media owners, and technology providers to shape the future of...
Live UV around Ocean Outdoor screens burns different skin tones in real time
The campaign is executed by Onecore Marketing
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations...
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
The exclusive partnership brings data-driven, sustainable advertising to over 20,000 vehicles across major Indian cities, offering brands unmatched reach and visibility
