Results For "RAW"
90 News Found
Beverage Branding at BQS – Beat the Delhi Heat
Beverage brands make innovative use of JCDecaux’s Citylights network this summer to connect with consumers in Delhi NCR
Beverage category chilling out on Delhi Streets
In Campaigns By M4G Bureau - May 11, 2018
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Noida Authority engages EY to draw up new OOH guidelines
In OOH News By M4G Bureau - April 24, 2018
The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
IGIA T2 traffic growth likely to boost advertising at the terminal
In OOH News By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
Karnataka Talks OOH Conference in Bengaluru today
In OOH News By M4G Bureau - February 09, 2018
The Conference will bring all key stakeholders on a common platform to address the industry’s common issues in order to draw up a roadmap to resolve the outstanding issues, and identify emerging OOH business growth opportunities in Bengaluru and rest of Karnataka
Sony Pictures creates a jungle at Mumbai Metro station
In Campaigns By M4G Bureau - January 04, 2018
Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
In Gallery By Ria Banerjee - November 10, 2017
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming
Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities
In Campaigns By Ria Banerjee - November 09, 2017
Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming
