RAW Pressery makes a big splash with its'Only The Fruit' proposition

In Campaigns By Namisha Raj - April 18, 2017

RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed” offerings.

Tata Hexa hauls aircraft to demonstrate raw power under its hood

In Gallery By - March 06, 2017

Tata Motors decided on this unique initiative to show customers what the vehicle is capable of

Supreme Advertising opens three more public utilities in Delhi

In OOH News By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

RAW Pressery spreads health message at Pinkathon

In Campaigns By Satarupa Chakraborty - December 03, 2015

Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health” aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.

Brands advertising in UP are hesitant about digital media

In OOH News By Satarupa Chakraborty - October 19, 2015

Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.

OOH must offer better visibility, greater coverage: Brand leaders

In OOH News By Soneeta Sethi - May 12, 2015

Shashi Sinha, VP, Laqshya Media, Emmanuel Joseph, Deputy Media Manager, FBD Division, ITC, T Keerthi Vardhan Reddy, Head Brand - Mobile/DTH/Money - TN Circle, Bharti Airtel, and C Sarath Mohan, Manager- Branding, Jaypee Cement discuss'What will it take to draw more brands to Tamil Nadu' at the Tamil Nadu Talks OOH! Conference organised in Chennai on May 8

OOH leaders draw up growth agenda for TN OOH business

In OOH News By VJ Media Bureau - May 11, 2015

Delegates at the Tamil Nadu Talks OOH! Conference participated in group discussions to come up with recommendations to'Re-Energise Tamil Nadu OOH Industry Growth Engine'

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

ACC Cement grabs eyeballs in Patna with innovation

In Campaigns By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Taco Bell rings loud in Bengaluru

In Campaigns By Bhawana Anand - February 11, 2015

Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'