Supreme Advertising opens three more public utilities in Delhi

Delhi-based OOH firm Supreme Advertising, known for its pioneering initiatives in the development of public utilities, has opened three new public utilities in the NDMC area — Kushak Nala, Copernicus Marg and Sher Shah Road opposite the Delhi High Court. The latter two will offer advertising opportunities on the facade.

Apart from offering backlit advertising media, these public utilities will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

GS Rawat, Director, Supreme Advertising said, “We primarily build these utilities for public comfort and charity. Talking about advertising opportunities, these well-maintained formats should be given more importance than what we are currently receiving. There was a time when every brand managed to achieve effective eyeballs through these properties in Delhi. However, for certain reasons their interest in advertising on this media has waned.”

As part of Supreme Advertising’s plan to have 30 such utilities in the NDMC area by the year-end, 10 of them will be operational by January-end. “The NDMC areas are being planned as part of a smart city, where sewage disposal has to be smart. It gives us enormous pleasure to contribute to such forward-thinking planning and do something for society,” Rawat added.