Beverage category chilling out on Delhi Streets
By M4G Bureau - May 11, 2018
The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi
Brands of all major beverage categories have set their OOH strategies straight by including bus shelter format – one of the sought-after branding destinations in the capital. Starting from the soda beverages Coke, Limca to the fruit-based variants such as Tata Fruski, RAW Pressery, Bisleri Fonzo, Frooti and a new category i.e. Wild Waters are reaping the benefits such as better visibility and wide network of Street Furniture.
Each of the brand adopted the unique creative way to catch the attention of the masses. RAW Pressery and Wild Waters campaign gives a 3D outlook with backlit, grabbing the eyes of the commuters even when the day is over. Likewise, Coke, Frooti, Tata Fruski, Bisleri Fonzo and Limca creatives are lively making them hard to miss. An effort to tempt those on-the-move and a reminder about staying hydrated this summer has been a success.
JCDecaux’s Citylights, spread across the length and breadth of the city, are providing shelter to these brands ensuring better visibility, effective reach, frequency and a successful brand recall.
“We are elated with the repeated trust these leading beverage brands have shown in JCDecaux Media for quality and effective communication. JCDecaux, having over 3000 strategically located CityLights spread across Delhi, ensures a unique reach and frequency. Moreover, leveraging JCDecaux’s media with innovation has always been a big push and helped brands to leave a mark in consumers’ mind,” says Olivier Heroguelle, MD, JCDecaux India.