Connect with us

Campaigns

Beverage category chilling out on Delhi Streets

The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi

Published

on

Brands of all major beverage categories have set their OOH strategies straight by including bus shelter format – one of the sought-after branding destinations in the capital. Starting from the soda beverages Coke, Limca to the fruit-based variants such as Tata Fruski, RAW Pressery, Bisleri Fonzo, Frooti and a new category i.e. Wild Waters are reaping the benefits such as better visibility and wide network of Street Furniture.

Each of the brand adopted the unique creative way to catch the attention of the masses. RAW Pressery and Wild Waters campaign gives a 3D outlook with backlit, grabbing the eyes of the commuters even when the day is over. Likewise, Coke, Frooti, Tata Fruski, Bisleri Fonzo and Limca creatives are lively making them hard to miss. An effort to tempt those on-the-move and a reminder about staying hydrated this summer has been a success.

JCDecaux’s Citylights, spread across the length and breadth of the city, are providing shelter to these brands ensuring better visibility, effective reach, frequency and a successful brand recall.

“We are elated with the repeated trust these leading beverage brands have shown in JCDecaux Media for quality and effective communication. JCDecaux, having over 3000 strategically located CityLights spread across Delhi, ensures a unique reach and frequency. Moreover, leveraging JCDecaux’s media with innovation has always been a big push and helped brands to leave a mark in consumers’ mind,” says Olivier Heroguelle, MD, JCDecaux India. 

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.