‘Transparency, automation will drive OOH growth in Malaysia’

In OOH News By M4G Bureau - January 25, 2019

59 billboard owners deliberate upon the ways to grow the OOH business

Noida Metro line draws strong brand interest

In OOH News By M4G Bureau - November 27, 2018

Brands bag semi-naming rights for 3 metro stations, with Pari Chowk having gone for an annual fee of Rs 1.62 crore

Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Ludhiana MC tender draws a blank, timeline extended

In OOH News By Bhawana Anand - September 20, 2018

Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media

IOAA approaches Karnataka Govt citing large format printing flex not a threat to environment

In OOH News By Rajiv Raghunath - September 06, 2018

Makes representations seeking deletion/withdrawal of ‘flex’ from the Forest, Ecology and Environment Secretariat Notification No. FEE 17 EPC 2012, Bangalore dated 11.03.2016

‘Ghoul’ screams horror on OOH

In Gallery By Bhawana Anand - August 24, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

‘Ghoul’ screams horror on OOH

In Gallery By - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

‘Ghoul’ screams horror on OOH

In Campaigns By M4G Bureau - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

14th Outdoor Advertising Convention begins in Mumbai

In OOH News By Bhawana Anand - July 27, 2018

The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers

GHMC curbs outdoor advertising in Hyderbad until Aug 14

In OOH News By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn