Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

In OOH News By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

‘There’s zero excuse for DOOH to not be an additive element to cities’

In Viewpoints By Rajiv Raghunath - May 27, 2022

Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.

Can OOH be an integral part of public space design?

In Viewpoints By N Jayalakshmi - May 10, 2022

Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

In Campaigns By M4G Bureau - May 05, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

In Gallery By - April 13, 2022

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.

Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk

In OOH News By M4G Bureau - February 24, 2022

Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy

Vistar Media releases Version 6.0 of Demand Side Platform

In Digital OOH By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth

OMIG releases playbook on shared learnings from running creative, innovative OOH

In OOH News By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes