‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

Connect Network launches Immersive, transforming cinema planning

In OOH News By M4G Bureau - December 22, 2023

The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning

ideacafe brings on board Viren Yadav as Lead Integration Specialist

In OOH News By M4G Bureau - December 20, 2023

Viren brings with him 15+ years of OOH industry experience and has worked with some of the top advertising brands in planning and executing their campaigns.

Miami-based LED Truck Media selects StreetMetrics planning, measurement, attribution solutions

In Digital OOH By M4G Bureau - November 23, 2023

Jonnathan Trilleras, President and CEO of LED Truck Media says,. “We are fascinated by how StreetMetrics has evolved and are excited to continue revolutionising the mobile billboard space”.

‘Integration of OOH with other channels is increasing’

In Viewpoints By Rajiv Raghunath - October 30, 2023

Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.

Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath

Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions

In OOH Solutions By M4G Bureau - July 25, 2023

Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)

‘DOOH assets draw attention much quicker’

In Digital OOH By M4G Bureau - June 29, 2023

Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.