Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

In Research By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

Clear Channel Singapore launches into Decentraland Metaverse.

In Digital OOH By Rajiv Raghunath - January 16, 2023

With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.

Senco Gold & Diamonds invites pitch for media AOR agency

In OOH News By M4G Bureau - January 10, 2023

We are looking for a media planning and buying agency partner who can help us achieve our marketing goals and reach our audience effectively, says Suvankar Sen, MD & CEO, Senco Gold & Diamonds

‘Fortunate to work for a company that has never rested on its laurels’

In Viewpoints By Rajiv Raghunath - October 21, 2022

NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.

OOH is well and truly back: Jayesh Yagnik

In OOH News By Rajiv Raghunath - October 20, 2022

DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.

Moving Walls partners with GroupM to deliver automated, accountable DOOH across The Philippines

In Digital OOH By M4G Bureau - August 12, 2022

This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients, says Yasmin Mallari, Chief Investment Officer, GroupM Philippines.

Rohan Ekbote, GM - Media Planning, Vodafone, on OAA 2022 Jury panel

In OOH News By M4G Bureau - July 27, 2022

Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.

Deepak Ahuja, Media Strategy and Planning Head at Olx Autos, joins the Jury panel for OAA 2022

In OOH News By M4G Bureau - July 12, 2022

Deepak is a media agency specialist with a planning and buying career spanning more than two decades.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.