Results For "PSI"
40 News Found
It's raining brands for DMRC's yellow line
In OOH News By Satarupa Chakraborty - April 11, 2016
Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.
People, Places, Persuasion: Robin Hall
In Viewpoints By M4G Bureau - July 31, 2015
Robin Hall, Managing Director, PSI Advertising, the UK, writes that partners are key when thinking about seeking out new insight, research and product development to create effective solutions
Arghya Chakravarty to speak on talent management at OAC 2015
In OOH News By VJ Media Bureau - July 14, 2015
Arghya Chakravarty, CEO, Times OOH, has more than 18 years of experience; he has worked with leading organisations like PepsiCo, Asian Paints, Akzo Nobel Coatings and Tata Steel
Sunder Hemrajani moves on from Times OOH
In OOH News By VJ Media Bureau - November 10, 2014
After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings
ACCA reinforces its presence in South Asia
In Digital OOH By VJ Media Bureau - July 26, 2014
PSI strategically captured student dominated locations for the campaign
OOH calling for IPL 2014
In Campaigns By Bhawana Anand - April 30, 2014
For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.
Arghya Chakravarty joins Times OOH as CEO
In OOH News By VJ Media Bureau - September 20, 2013
Arghya comes with a rich experience having had fruitful stints at Tata Steel, Asian Paints and PepsiCo.
Dance connect with 7UP
In OOH News By VJ Media Bureau - July 15, 2013
7 UP's new activation is all about connecting the brand with the magic of dance.
Should one-offs win Creative Awards?
In OOH News By Bhawana Anand - June 14, 2013
The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'