Media Planning & Buying
It’s raining brands for DMRC’s yellow line
Major brands in their respective categories are advertising through the metro train wraps of DMRC’s yellow line.
Be it beverage brands like Pepsi and 7UP or a premium car brand like Renault Duster, they all have showcased through train wraps in Delhi Metro Rail Corporation’s (DMRC) yellow line which is connecting Samaypur Badli to Huda City center. The ongoing campaigns started in the last week of March and have durations spanning between 1-3 months.
The vibrant Pepsi and 7UP campaigns have been done through Milestone Agency while the Renault Duster campaign has been done through Omnicom media. “We have experienced a surge of interest in metro train wraps lately. This format arrests TG’s attention instantly and trains also look visually appealing and refreshing, informed Praveen Gupta, Director, EG Communications, the media owner for executing campaigns on yellow line’s all train wraps.
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