Ecosys wins AORs of two major brands from the east region

Ecosys Outdoor has won AORs for Mahesh Edible Oil Industries Ltd (read as Saloni Oil) and Khadim India Limited in a recently concluded multi agency pitch. Commenting on the wins, Dinesh Rathore, Director, Saloni, “We are proud to be associated with Ecosys OOH as our Out of Home media partner, as the agency was able to demonstrate great understanding of markets using robust data & analytics, effective media plan that guaranteed RoI. We were awestruck with technological intervention that invokes engagement and contextual creative ideas that has a great visual narration.

Ecosys OOH, said to be India’s first Digital OOH agency, seeks to redefine traditional outdoor with its state of the art planning tools. The agency has commissioned IMRB International to do the Traffic Count Study across 20 cities covering the city, thus making them the only standalone OOH  agency in the country to provide ROI in OOH & Ambient environment. Ecosys has already executed high decibel campaigns for prestigious brands like Nissan, Fedex, Zee, Taxi for Sure, China Tourism, Emaar and Jockey.

Echoing similar sentiments, Suman Barman Roy, President Khadim India, “Ecosys OOH seems to have an ace up their sleeve, their planning astra,’Systemapit’ that delivers an optimised plan justifying cost ensuring a high OTS. They brought about a whiff of fresh air, by moving away from location and dealer centric media placements to optimised plan basis unbiased grading and measures visibility using scientific planning methods. We are delighted to be associated with them.
 
Commenting on the wins Sujit Banerjee, CEO Ecosys OOH opined “We are thrilled to be partnering with Khadim & Saloni. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and the only agency in the country to give ROI and interface digital to give brands immersive experiences. We are glad both our clients have seen this and are proud to partner them in their marketing initiatives”