Renault Kwid rides on OOH wheel

OMD India has partnered with Ecosys OOH to roll out an OOH campaign that showcases Renault’s new Kwid 1.0L variant. Executed by Ecosys OOH, the 8-city – including Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad — outdoor campaign rides on the proposition “Live for More”. The new variant comes with a bold styling and sporty stance complemented by the introduction of a more powerful engine. The campaign ran on large formats – billboards. An eye catching 3D creative of the product was done by Aaron Martins, Creative Director, Ecosys OOH.

The core objective of the campaign was to drive awareness of and sales for the all-new Kwid 1.0. The agency used its state-of-the-art digital planning tool Systemapit to identify media options at high traffic zones by layering proprietary traffic count data on locations where the propensity of the target group presence is the highest. The aim: reaching out to a larger audience with more viewing time.

Sulina Menon, Managing Partner, OMD India, said, “We are glad to have partnered with Ecosys OOH for this campaign. Their superior understanding of the market helped us get the right coverage and reach at an optimal cost.”

Nipun Arora, Managing Partner, Ecosys OOH, said, “We are thrilled to be partnering with OMD and Renault. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Renault India.”