Del Monte goes outdoor with”works every time promise

Addressing the growing demand for mayonnaise fueled by the QSR culture, Del Monte, a leading retail mayonnaise brand in the country has launched its new 360 degree marketing campaign – ‘Del Monte Mayo – Works Every Time’ with major focus in OOH.

Speaking on the campaign, Indrajeet Bose, Executive Creative Director, Wunderman International, said, “Our briefing session included tasting of Garlic Bread made with Cheesy Garlic Mayo, which tasted like it had been ordered from an Italian joint. Del Monte Mayo elevates everyday food, giving it restaurant-like appeal. And that too, in a jiffy. It comes in real handy whatever the situation – be it rustling up a quick morning meal or a tasty snack for surprise visitors. This led to the creative rendition that whatever life throws at you, Del Monte Mayo works everytime.”

Del Monte’s campaign in Delhi/NCR is spread across print, outdoor, radio and digital. To create awareness around the usage and pairing of mayonnaise, Del Monte has also planned on-ground activation through extensive sampling and recipe brochures across all major retail outlets.

Elaborating on the campaign and the Mayonnaise segment, Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd said, “Mayonnaise is the fastest growing category in the condiments space in India and has seamlessly found place for itself in the Indian kitchens as an alternative to butter, ketchup, cheese and now is being extensively used in almost all types of meals. Our new campaign – “Del Monte Mayo – Works Every Time” highlights the versatility and delicious taste of the Del Monte mayo and its role in our fast-paced lives.”