Broadsign acquires Canadian DOOH programmatic exchange Campsite

In Digital OOH By Rajiv Raghunath - May 09, 2019

Combined offering to further streamline automated buying and selling of DOOH inventory

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Another kind of Dutch courage?

In Gallery By M4G Bureau - November 16, 2018

As part of a unique and cheeky campaign rolled out in the Netherlands, Pepsi encouraged people to take a blind taste test comparing Coke and Pepsi

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

Tata Salt bags two awards at MAA Worldwide Globe Awards

In OOH News By M4G Bureau - May 17, 2018

The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world

Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

In OOH News By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

Pepsi Black makes a big splash on Rapid Metro

In Gallery By M4G Bureau - January 09, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Pepsi Black makes a big splash on Rapid Metro

In Campaigns By M4G Bureau - January 08, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Pepsi innovatively quenches youth thirst for spontaneity

In Campaigns By Bhawana Anand - May 30, 2017

DDB Mudra conceptualised and created a beach-like atmosphere at a bqs, highlighting the Pepsi promise of a great weekend

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.