National Geographic goes outdoor to celebrate the spirit of Mumbai

In Campaigns By Jubilee Cardozo - February 23, 2015

Bright Outdoor Media executed the OOH campaign

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

South African Tourism showcases the Rainbow Country in the outdoor

In OOH News By Bhawana Anand - February 18, 2015

The OOH campaign pans across 14 cities featuring unique and spellbinding experiences on offer; highlighted in languages that resonate with Indian travellers

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

Apple creates brand story at DND

In Campaigns By Bhawana Anand - February 11, 2015

Times OOH underwent strategic planning to create a specific Iphone zone.

Reshu Advertising receives prestigious award from UP Govt

In OOH News By VJ Media Bureau - February 11, 2015

OOH firm Reshu Advertising has received the prestigious Dr Ram Manohar Lohia Laghu Udyog Award from the Uttar Pradesh Government for its pioneering work in the area of media and advertising.

Taco Bell rings loud in Bengaluru

In Campaigns By Bhawana Anand - February 11, 2015

Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'

Bright Outdoor acquires ad rights on Mumbai Monorail media

In OOH News By VJ Media Bureau - January 29, 2015

The OOH firm has acquired ad rights on the entire lot of pillars supporting the Monorail as well as stickers and handles inside the coaches

Times OOH wins contracts for 156 BQS in Delhi

In OOH News By Bhawana Anand - January 28, 2015

These bus shelters are spread throughout Delhi and cover strategic locations like North Campus, Akshardham Temple, Pragati Maidan, Vasant Kunj, Dhaula Kuan and East Delhi.

Bharat Matrimony promotes its mobile app through OOH

In Campaigns By Bhawana Anand - January 21, 2015

Various outdoor inventories such as metro platforms property, metro pillar wrap units and BQS were used to create a complete brand story and act as a continuous reminder to the customers' at the exclusive locations.