Apple creates brand story at DND

Apple recently unveiled its ' Bigger than bigger' campaign for their Iphone 6 smart phone on DND Flyway through outdoor media with the help of Times OOH. The brand desired to create a specific zone for brand dominance with sequential sites. Therefore as per the brief, Times OOH designed a campaign to create the brand story and create high impact visibility with zone dominance. The static media was acquired and placed in a single stretch to deliver high frequency with clutter breaking sequential site. Initially designed for two months, the duration of the campaign is expected to be extended.
 
Premium brand such as Apple being on board for the first time was a challenge for Times OOH to deliver as per the client's brief and live up to the brand value. Hence, Times OOH underwent strategic planning to create a specific Iphone zone. This concept came to live by combining four sites in a sequence together to create one brand board. Thus, the campaign objective was delivered flawlessly.      
 
"The latest Apple Iphone 6 "Bigger than bigger” campaign which has been actualised at DND flyway is truly significant for us. This is the first time Iphone has come on board at DND flyway, apart from their campaigns at our other premium properties such as Delhi & Mumbai airports. With this campaign, Apple has set a remarkable precedent for premium brands to associate with our traditional outdoor properties. At Times OOH, we strive to deliver an innovative solution which can elevate brand value. Through this execution a simple, yet powerful brand story has been witnessed by the DND commuters,” said Arghya Chakravarty, CEO, Times OOH.