Results For "OOH"
3769 News Found
Australia’s Telstra payphones to double up as DOOH units
In Digital OOH By M4G Bureau - November 27, 2017
JCDecaux Australia has renewed its partnership outdoor advertising agreement with Telstra for 15 years. This new contract includes 1,800 payphones in the 5 capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) covering 64% of the Australian population and 77% of advertising spend
Marriot, Renault foremost advertisers at Coimbatore Airport
In OOH News By M4G Bureau - November 24, 2017
Coimbatore airport has emerged as a strong brand advertising destination with passenger traffic clocking 1.3 million annually; Times OOH holds exclusive media rights at Coimbatore and Trichy airports
DTC initiates discussion with OOH industry on enhancing the corporation’s media attractiveness
In OOH News By Bhawana Anand - November 24, 2017
Five companies participated in the meeting to offer suggestions on matters like advertising area, tender duration and exclusivity of rights; the suggestions will be duly presented to the higher up officials of DTC
‘In a changing market you can’t ignore digital solutions for too long’
In Viewpoints By Amaan Kazmi - November 23, 2017
EmagenTV is a cloud-based digital signage service and solutions company headquartered in Delhi NCR. Chetan Mehan, Founder, EmagenTV talks about the company’s outlook on the Indian digital signage and DOOH market
Namaste India challenges a Sumo on the OOH canvas
In Campaigns By M4G Bureau - November 23, 2017
The creative exemplifies the brand’s ‘power packed’ offering, targeting the growing band of health-conscious consumers; the outdoor sites have been directly traded by different media owners
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
In OOH News By M4G Bureau - November 22, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
‘As demand for green printing picks up, costs are bound to come down’
In OOH Solutions By Bhawana Anand - November 22, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference held in Gurugram
‘OOH should give brands innovative, iconic, interesting experience’
In OOH News By Bhawana Anand - November 21, 2017
Dhiraj Kapoor, Head – BTL, Intex Technology India, while addressing the Delhi NCR Talks OOH Conference in Gurugram on November 17 on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
‘DMRC has made a paradigm shift in its advertising business approach’
In OOH News By Bhawana Anand - November 21, 2017
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
‘One industry voice central to self-regulation & business growth’
In OOH News By Bhawana Anand - November 21, 2017
Noomi Mehta, Chairman of IOAA, Indrajit Sen, CEO of IOAA and Ritesh Vasudeva, Vice-President of IOAA North Chapter deliberated upon the goals and objectives of IOAA North India Chapter at a panel discussion held at the Delhi NCR Talks OOH Conference