Ocean Outdoor study reveals strong brand building power of full motion DOOH

In Digital OOH By M4G Bureau - November 20, 2017

The study conducted by Australia-based Neuro-Insight for Ocean Outdoor shows that Full motion DOOH is 2.5 times more impactful than static OOH sites and online video performs better when DOOH is included in the media plan

‘Globally OOH is leveraging mobility in significant ways’

In OOH News By Satarupa Chakraborty - November 17, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In OOH News By Satarupa Chakraborty - November 17, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI), in his opening remarks said that AAI is evolving towards simpler policy and friendlier approach to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

‘OOH must extend maximum value to advertising brands’

In OOH News By Satarupa Chakraborty - November 17, 2017

At the Delhi NCR Talks OOH Conference, Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC), highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling

‘Delhi NCR is bristling with OOH growth opportunities’

In OOH News By Satarupa Chakraborty - November 17, 2017

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

Delhi NCR Talks OOH inaugurated at Le Meridien Gurugram

In OOH News By M4G Bureau - November 17, 2017

Delhi NCR Talks OOH Conference was inaugurated by R K Singh, ED – Commercial, AAI, Prem Shankar Jha, Dy. Commissioner, SDMC, Noomi Mehta, Chairman, IOAA, Atul Shrivastava, Group CEO, Laqshya Media Group, and Vasant Jante, MD, VJ Media Works

Industry leaders to deliberate upon growth opportunities in Delhi NCR market

In OOH News By M4G Bureau - November 16, 2017

Pawan Bansal, COO, Jagran Engage; Dipankar Sanyal, CEO, Platinum Communications, Pramod Bhandula, Executive Chairman, JCDecaux India; and Amit Kapoor, Director, US Advertising will deliberate upon ‘Where does the Delhi NCR OOH business go from here – way forward goals’

Green digital printing solutions to be discussed at Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 16, 2017

Bhagwath Prasad, Director, Printech Digital Imaging and Naresh Kumar Dasari, Founder & Managing Director, Macro Media Digital Imaging will be making a joint presentation on how green digital printing solutions can be ushered in for OOH advertising

Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market

In OOH News By M4G Bureau - November 15, 2017

Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow