Results For "OOH"
3761 News Found
Zomato’s creative-witty OOH campaign simply nails it
In Campaigns By Bhawana Anand - December 01, 2017
The inventive, multi-city Zomato OOH campaign, planned and executed by MOMS, with its evocative creatives has set the social media abuzz, taking the brand visibility to a new high
‘Globally OOH is leveraging mobility in significant ways’
In Gallery By - November 30, 2017
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
‘Delhi NCR is bristling with OOH growth opportunities’
In Gallery By - November 30, 2017
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
‘OOH must extend maximum value to advertising brands’
In Gallery By - November 30, 2017
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
‘OOH success in large airports is paving way for OOH growth in smaller airports’
In Gallery By - November 30, 2017
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
Netflix’s The Punisher is the next on OOH
In Campaigns By M4G Bureau - November 30, 2017
The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India
OOH audience growth in Australia outstrips population growth
In Research By M4G Bureau - November 29, 2017
While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services
Apple’s iPhone X banks on high brand recognition
In Campaigns By M4G Bureau - November 29, 2017
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images
Milestone Brandcom bags Dalmia Bharat Group
In OOH News By M4G Bureau - November 28, 2017
The OOH specialist agency will handle the Planning , Buying & Creative Innovations of Outdoor Media & Experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB