City of Sydney calls for EoI for OOH media rights

In OOH News By M4G Bureau - December 12, 2017

The City of Sydney OOH contract is currently held by JCDecaux which will end by early 2018. Reports suggest that the contract is estimated to be worth between $30 million and $35 million a year

Amazon Prime Video casts the big picture on OOH canvas

In Campaigns By M4G Bureau - December 12, 2017

Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign

‘India will be a Rs 1tn ad market by 2022; OOH Adex to grow 9.7% in 2018’

In Research By M4G Bureau - December 11, 2017

IPG Mediabrands MAGNA Adex Prediction 2018 report forecasts that 2017 estimated Adex growth rate of +11.5% earlier in June has been revised marginally downwards to +11.1%. In 2018; the ad spends are expected to grow +12.1%

DigitalGig spurs social media-powered DOOH advertising

In Digital OOH By M4G Bureau - December 09, 2017

Being the world’s second fastest growing ad medium after mobile,Digital OOH space glitters with bright prospects; the low-cost format befits the needs of small advertisers

#WhatDrivesYou asks Exide Battery in multi-market OOH campaign

In Campaigns By M4G Bureau - December 08, 2017

The campaign is visible across metro cities such as Delhi, Mumbai and Bengaluru as well as Tier I cities in Punjab, Haryana, Tamil Nadu, Uttar Pradesh, etc. The campaign duties have been handled by Kinetic India

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

In Gallery By - December 05, 2017

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

Globally, apart from Digital, OOH is the only medium growing: GroupM study

In Research By M4G Bureau - December 05, 2017

The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors

With ‘The Crown’, Netflix dominates Western Mumbai OOH

In Campaigns By M4G Bureau - December 05, 2017

Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama centered around Queen Elizabeth II

Drop in Delhi Metro ridership no worries for OOH players

In OOH News By Bhawana Anand - December 05, 2017

DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains

‘As demand for green printing picks up, costs are bound to come down’

In Gallery By - December 04, 2017

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference