Results For "OOH-media"
233 News Found
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi
In OOH News By M4G Bureau - June 19, 2023
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan
‘High-end signage market is very promising’
In Viewpoints By Aayush Mohanan - May 01, 2023
Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at OAC 2023
In OOH News By M4G Bureau - April 24, 2023
The OOH media owning firm reinforces its contribution toward fostering the spirt of partnership in the OOH industry.
Long-term capital gains: An outlook on Delhi NCR OOH market
In OOH News By Pray Jani - April 14, 2023
Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.
StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media
In Digital OOH By Rajiv Raghunath - April 04, 2023
"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.