Results For "OOH-media"
233 News Found
Is the Indian OOH aesthetically challenged?
In Viewpoints By M4G Bureau - October 16, 2013
Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.
Maruti's new OOH drive for Wagon R Stingray
In OOH News By VJ Media Bureau - September 25, 2013
Planned and executed by Laqshya Media Solutions, the campaign used 250 OOH media units across 20 cities.
Mondelez tempts Dubai with new biscuit range
In Digital OOH By VJ Media Bureau - September 25, 2013
In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.
RoshanSpace announces OOH creative & innovation wing
In OOH News By VJ Media Bureau - June 22, 2013
With the new OOH media creative and innovation arm, RoshanSpace aims to offer unique individuality and clutter breaking perspective for its clientele.
OAC 2013: Torsten IIIgen shares views on Design & Construction of OOH media
In OOH News By VJ Media Bureau - June 19, 2013
At OAC 2013, Torsten IIIgen, Design Director, Inros Lackner will share his experience on the aesthetics of the OOH medium.
GM India on the OOH innovation lane
In Viewpoints By M4G Bureau - May 27, 2013
At launch of the Chevrolet Enjoy, the new multi-utility vehicle, Outdoor Asia caught up with Gagandeep Singh, Regional Sales Manager - South India at GM India to learn more about the auto major's equation with the OOH media.