Campaigns
Mondelez tempts Dubai with new biscuit range
In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.
Mondelez International and Encyclomedia Global have come up with an outdoor campaign in Dubai to promote their new TUC biscuits. The campaign is up at various locations in Dubai for 45 days, having started on September 1, 2013.
The brand and the agency have used different formats like Giganto, Super Structure and Uni-pole to attract the eyeballs of the TG. The main objective of the campaign was to introduce the new range of TUC Red Pepper, TUC Original & TUC Cheese.
The creative agency Encyclomedia designed a 3D campaign for the brand, with an effective and simple message that tempts the onlookers to experience the new flavors. The innovation in the campaign includes the cutting edges of the billboards which are in the shape of biscuits, meant to garner more eye balls .
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