Results For "OOH-media"
234 News Found
Avenir Brand unveils'HE' in the outdoor
In Campaigns By VJ Media Bureau - June 30, 2014
The OOH firms used a variety of OOH media to target male consumers
CASHurDRIVE to promote Kings XI Punjab
In OOH News By VJ Media Bureau - April 25, 2014
The company will be handling the entire OOH media solutions for the IPL team.
'Need well defined solutions from specialist agencies'
In Viewpoints By M4G Bureau - February 13, 2014
Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.
'Agencies must go beyond planning and buying'
In Viewpoints By M4G Bureau - February 10, 2014
Tiju Easow, VP Marketing, Muthoot Fincorp, tells Outdoor Asia why the OOH media will always be important to the brand, and more...
'OOH should highlight value-added services'
In Viewpoints By M4G Bureau - February 07, 2014
The creative of any outdoor essentially should be developed depending upon the respective TG, says Dibakar Dutta, Regional Head, Business Banking (Cluster) - Consumer Assets, ING Vysya, in a chat with Outdoor Asia on the role of the OOH media in the brand's marketing plans.
'Contextual communication is the key in OOH'
In Viewpoints By M4G Bureau - February 07, 2014
Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group, Â on how the OOH media can deliver results for a banking and financial brand.
Shoppers Stop makes a splash
In OOH News By VJ Media Bureau - January 13, 2014
The two-week long campaign was seen across the OOH media mix.
New TV channel in TN goes big on OOH
In Campaigns By VJ Media Bureau - December 11, 2013
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.
'Use new products and services to get innovative'
In OOH News By Bhawana Anand - November 18, 2013
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.