OAC
StreetMetrics CRO Michael Steinberg to address Outdoor Advertising Convention 2023 in Delhi
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
The moving OOH media is a fast growing segment, and US-based Street Metrics is a forerunner in the realm of measuring moving OOH. The company provides actionable OOH measurement solutions. Michael Steinberg, Chief Revenue Officer of StreetMetrics will be speaking on the theme of ‘Making OOH metrics count’ at the upcoming Outdoor Advertising Convention 2023 to be held at the Manekshaw Centre, Delhi on July 28-29.
Michael leads StreetMetrics’ sales and business development efforts. He has played a key role in driving significant growth for StreetMetrics and establishing the company as an industry leader for independent third-party measurement for moving out-of-home.
Prior to StreetMetrics, Michael led the media insights and analytics team at tech-enabled transit media operator, Firefly, where he oversaw the measurement and attribution team for the business. Previous to Firefly, he served as the CRO at out-of-home analytics startup Mira and headed up sales and marketing at Clear Channel Spectacolor, the Times Square division of Clear Channel Outdoor.
OAC 2023 will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others, on diverse themes:
- Smarter, creative OOH delivering high impact campaigns
- Growing the DOOH / pDOOH pie
- Technology adoption for OOH Competitiveness
- Retail DOOH opportunity
- Smart city projects / urban development & OOH
- Green solutions including EV charger media networks
- Ad verification & media monitoring tools.
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