Results For "OOH-Advertising"
185 News Found
Goa’s hoarding owners still facing uncertainties
In OOH News By Pray Jani - July 15, 2019
A middle ground is yet to be found between the hoarding owners of Goa and the policy makers with regard to the implementation of the new policy
‘Digital is beautiful and with so many possibilities’
In Viewpoints By Rajiv Raghunath - July 04, 2019
Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar
Tech-savvy OOH outperforms other traditional media
In Research By M4G Bureau - February 01, 2019
A Magna report, among other findings, says that OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years
‘New technologies, research will augment OOH’
In Viewpoints By Bhawana Anand - January 11, 2019
Gajendra Jangid, VP - Marketing, Cars24 talks about the brand’s OOH advertising experience and expectations from the medium
DAN to handle media accounts of Oppo, OnePlus
In OOH News By M4G Bureau - January 10, 2019
The agency will handle the traditional, digital and OOH advertising of the two brands
‘OOH enhances the visual appeal of the city landscape’
In Viewpoints By Shradha Mishra - November 27, 2018
Suhas Shinde, Deputy Commissioner, Nashik Municipal Corporation shares his views on how OOH advertising can play a key role in the city’s development
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
‘OOH delivers good RoI & strong brand recall among TG’
In Viewpoints By Shradha Mishra - October 30, 2018
Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising
‘OOH advertising is a good catalyst for product promotion’
In Campaigns By Shradha Mishra - October 25, 2018
FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities
Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights
In OOH News By M4G Bureau - October 16, 2018
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains