OAC 2013: Fate of OOH on authority's hand

In OOH News By VJ Media Bureau - July 06, 2013

The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.

OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa

In OOH News By VJ Media Bureau - July 05, 2013

The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.

OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business

In OOH News By VJ Media Bureau - July 05, 2013

Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.

OAC 2013: IOAA in process to sign MoU with AAAI

In OOH News By VJ Media Bureau - July 05, 2013

To develop an understanding and accept OOH as a medium of value, Indian Outdoor Advertising Association (IOAA) shares details on the proposed MoU with AAAI which is on the lines of IBF or INS.

OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business

In OOH News By VJ Media Bureau - July 05, 2013

Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

Sunfeast Yippie's high decibel campaign in Hyderabad

In OOH News By VJ Media Bureau - May 28, 2013

Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.

Pioneer Publicity wins media tender in Kolkata

In OOH News By Bhawana Anand - May 22, 2013

The tender includes different kind of OOH formats, where the properties are situated at prominent locations within the city.

Vodafone's ZooZoos, coming soon to a theatre near you!

In OOH News By VJ Media Bureau - May 20, 2013

ZooZoo, the most loved mascot of Vodafone will get closer to the audiences at cinema halls, starting with DT Cinemas at Promenade Mall, Vasant Kunj.

New Zealand witnesses 16% revenue growth in OOH industry

In OOH News By VJ Media Bureau - May 03, 2013

The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.