OAC 2024 kicks off in Bangalore promising new insights & inspiration

In OOH News By M4G Bureau - July 26, 2024

The 18th edition of Indian Out of Home Advertising industry’s most sought after event, the OOH Advertising Convention (OAC), was inaugurated today at the Hilton Garden Inn, Embassy Manyata Business Park, Bangalore, promising two insightful days of power-packed sessions.

Aishwarya Pratap Singh, Chief Business Officer - Yoga Bar, ITC Foods, to speak at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

Aishwarya Pratap Singh, an FMCG professional with 18 years of experience across sales, marketing, consumer engagement and business building, will deliver his talk on the theme: ‘Reimagined OOH – A Bingo for Brands’ at OOH Advertising Convention 2024, which is coming up in Bengaluru on July 26-27, at the Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

‘Advertisers and brands are poised to leverage AI, automation and programmatic technologies’

In Viewpoints By - July 18, 2024

Franck Vidal, Director, Southeast Asia Sales & Partnership, Vistar Media explains how the convergence of technology and creativity in pDOOH promises not just to elevate brand visibility but also redefine how brands interact with consumers in real-world environments

Leading the way in customised digital display solutions

In OOH Solutions By Sakshi Sanghavi - June 26, 2024

Gaganpreet Singh Malhotra, Director, Wybor speaks about offering quality solutions in a price-sensitive market

Mera Hoardings partners with ICC to promote T20 World Cup globally

In OOH News By M4G Bureau - June 03, 2024

The International Cricket Council (ICC) has partnered with Mera Hoardings to promote the T20 World Cup on OOH formats on a global scale. This collaboration aims to raise awareness for the T20 Cricket World Cup in the USA, Guyana, and Barbados, where the matches are being played.

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 03, 2024

Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

In OOH News By M4G Bureau - April 25, 2024

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

Vivo V30 promises ‘Delight every moment’

In Campaigns By Sakshi Sanghavi - April 20, 2024

The brand campaign highlights the product features