Gionee paints Kolkata orange this Durga Puja

In Campaigns By VJ Media Bureau - October 07, 2016

Ideated by Rapport, the outdoor specialist unit of media agency conglomerate IPG Mediabrands, this campaign has helped Gionee achieve 80-85% dominance in the market over other advertisers

Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation

Asian Paints promises stain free walls this Onam

In Campaigns By Nibedita Saha - August 29, 2016

MOMS executed a highly visible campaign for Asian Paints in all major cities across Kerala, covering more than 50,000 sq ft area.

Built to Grow

In Viewpoints By M4G Bureau - June 29, 2016

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Professionalism must take centre stage

In Viewpoints By M4G Bureau - June 23, 2016

Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.

OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

Avijit Dubey, Tyvek Graphics & Emraan Kureshi, Active Media Innovations to speak on innovative solutions for OOH at OAC

In OOH News By VJ Media Bureau - June 15, 2016

Avijit Dubey, National Sales Manager, South Asia, Tyvek Graphics, and Emraan Kureshi, Founder of Active Media Innovations will make presentations on cutting-edge solutions that their respective companies offer to the industry at the upcoming Outdoor Advertising Convention (OAC) at Hyatt Regency, Gurgaon during June 17-18.