OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

Avijit Dubey, Tyvek Graphics & Emraan Kureshi, Active Media Innovations to speak on innovative solutions for OOH at OAC

In OOH News By VJ Media Bureau - June 15, 2016

Avijit Dubey, National Sales Manager, South Asia, Tyvek Graphics, and Emraan Kureshi, Founder of Active Media Innovations will make presentations on cutting-edge solutions that their respective companies offer to the industry at the upcoming Outdoor Advertising Convention (OAC) at Hyatt Regency, Gurgaon during June 17-18.

MCD to allocate cluster-wise sites to vendors soon

In OOH News By Satarupa Chakraborty - June 14, 2016

The new outdoor policy of MCD will give away cluster-based advertising rights to bidders so that each bidder gets a mix of prominent and less-prominent sites.

Airtel creates 4G speed at bus shelters in Chennai

In OOH News By Daya Kingston - May 03, 2016

Executed by Prakash Arts with Milestone as the creative partner, Airtel chose four prominent bus shelters on the OMR stretch for the 4G campaign.

Oxigen Wallet promotes Masters Champion League (MCL) in the outdoors

In Campaigns By Satarupa Chakraborty - February 11, 2016

Oxigen Wallet, on becoming the official sponsor of MCL that happened in Dubai, rolled out a big-sized multi-city campaign in India and Dubai using traditional formats of OOH.

Outdoor is an industry and should be treated as such: Noomi Mehta

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

Global Advertisers promote Audi for Modi Hyundai in Thane

In Campaigns By Satarupa Chakraborty - December 16, 2015

Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign

Prestige Sings its Song Through Outdoor

In Viewpoints By M4G Bureau - December 08, 2015

Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment

Vodafone Bazaar connects with masses for economic deals

In Campaigns By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.

Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty

In OOH News By Satarupa Chakraborty - October 14, 2015

According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.