Unison Advertising gains domineering presence in Delhi NCR market

In OOH News By Rajiv Raghunath - March 13, 2015

Three OOH media owning firms in Delhi - Brite Neon Signs, Landmark Outdoor Media Service (LOMS) and Glamour Advertising - consolidated their media assets under a new entity called Unison Advertising that was formally launched in early February

Portea Medical builds looming presence in the outdoor

In Campaigns By VJ Media Bureau - March 12, 2015

Kinetic India has executed the 4-city campaign. The brand's OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads, toll gate points, corporate hubs, major residential apartments and corridors connecting IT hubs and CBDs.

Crossroads crafts looming presence for ITC Foods''Gum On' in Bengaluru

In OOH News By Rajiv Raghunath - February 19, 2015

Crossroads has used some 116 sites for the campaign, mainly comprising billboards. Media properties on bqs, skywalk and mall have also been innovatively used to run the campaign

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

In OOH News By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

Monte Carlo dominates market though outdoor

In Campaigns By Bhawana Anand - January 06, 2015

With an aim to create high-decibel campaign, impactful sites on arterial routes, inside corporate houses and airports/aircrafts were utilized. Adding to this, the brand's campaign also made its presence at IT hubs across the region to reach out to the youth from SEC A & B cities.

TDI International India bullish on DMRC media

In OOH News By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

Hike takes the OOH route to promote'freedom of expression'

In Campaigns By Nabamita Chatterjee - December 31, 2014

The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and 500 men spent hours on the creative, to make it live around 300 sites across 30 cities of India.

Xtreme Media installs LED wall at Kanakia Group's Mumbai corporate centre

In OOH News By VJ Media Bureau - November 14, 2014

The video wall is a medium for internal communications as well as branding and advertising of upcoming offices in the corporate centre

Engage OOH firms in Bengaluru's infrastructure development: Anil Kannambille

In OOH News By Rajiv Raghunath - November 14, 2014

Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH

Lava'mesmerizes' the metros

In Campaigns By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.