Creativity, innovation are key to OOH growth

In Digital OOH By VJ Media Bureau - December 19, 2016

Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.

1st Gujarat Talks OOH get underway in Ahmedabad

In OOH News By VJ Media Bureau - December 16, 2016

The conference was inaugurated by the Chief Guest Jitendra Chauhan, CMD, JadeBlue Lifestyle India. Noomi Mehta, President, IOAA; Asit Shah, Partner, Het Graphics; Bakulesh Kantilal Mehta, CMD, Chitra Publicity Co Pvt Ltd; and Vasant Jante, Managing Director, VJ Media Works joined Chauhan in lighting the traditional lamp

Noomi Mehta, Indrajit Sen to address Gujarat Talks OOH on Dec 16

In OOH News By VJ Media Bureau - December 14, 2016

Noomi Mehta, President, IOAA will steer a panel discussion on the theme"How the IOAA can help Gujarat OOH industry organise itself better to usher in sustainable, accelerated business growth,” whereas Indrajit Sen, CEO, AdWise will make a presentation on technology and OOH with focus on media monitoring

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

People's edgy trends strut on Bengaluru's OOH firma

In Campaigns By Satarupa Chakraborty - December 02, 2016

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Noomi Mehta joins FEPE International board

In OOH News By VJ Media Bureau - December 01, 2016

FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta

Sadhna Media dominates Karol Bagh Zone with 125 unipoles

In OOH News By Satarupa Chakraborty - November 24, 2016

The area sees heavy traffic movement that makes the unipoles highly attractive to advertising brands

Gujarat: Key destination for brands

In OOH News By VJ Media Bureau - November 23, 2016

Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.

Bank of Baroda soars high at Amritsar, Chandigarh airports

In Campaigns By Satarupa Chakraborty - November 15, 2016

Orango Solutions has created a domineering presence for the brand at the two airports that see high movement of NRIs during this season

Livon reaches out to the young in Gujarat with promise of salon finish

In Campaigns By Nibedita Saha - October 26, 2016

MOMS Outdoor Media Solutions planned and executed the campaign, covering key cities of Gujarat -- Ahmedabad, Baroda, Surat, Rajkot. The OOH firm used a mix of large formats, bqs and other formats like mall media to help the brand connect with the target audience