Bank of Baroda soars high at Amritsar, Chandigarh airports
By Satarupa Chakraborty - November 15, 2016
Orango Solutions has created a domineering presence for the brand at the two airports that see high movement of NRIs during this season
Indian banking major Bank of Baroda with 125 branches in 25 countries has taken the OOH route at the Amritsar and Chandigarh international airports during the current season that sees high movement of NRIs. OOH firm Orango Solutions, which has executed the campaign, explained that Bank of Baroda has assumed a highly visible brand presence inside the Amritsar airport through conveyor belt branding, exclusive branding of corridors of airports, conveyor belt laminates, and branding of the entire aerobridge and the international departure hall.
Navneet Singh Dhingra, Director, Orango Solutions, said, “Amritsar with its high NRI movement and 40+ international flights every day has become a one-stop destination for many advertisers although it is a non-metro airport. BoB is one of our most esteemed brands and we are delighted to provide different formats within the airport space, bombarding the space with a single brand identity. The campaign creative revolves around an alphabetic theme, whereby every alphabet depicts a name of a country where BOB is present.” A similar campaign has been rolled out by BOB at the Chandigarh international airport.