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Asian Paints promises stain free walls this Onam

By Nibedita Saha - August 29, 2016

MOMS executed a highly visible campaign for Asian Paints in all major cities across Kerala, covering more than 50,000 sq ft area.

Asian Paints recently promoted its new product Apcolite Advanced through an outdoor campaign that also reflected the festive spirit of Onam. The main communication agenda was to create an impact and visibility for the brand in consumer's mind. MOMS Outdoor concentrated on the residential pockets, the main turnpikes across the city to reach the TG and to get high visibility the campaign was rolled out at Kochi and Trivandrum airports. Uses of extensive large formats and impactful sites added mileage to the month-long campaign.   

Targeting young mothers with toddlers who often doodle on the walls, the brand came up with a very creative idea-'Its Stain Free, Safe & Beautiful' to highlight the benefits of Apcolite Advanced .

Talking about the campaign, Jayesh Yagnik, COO, MOMS Outdoor Solution said, "There is a different challenge to design a campaign for a brand which is already a market leader. There cannot be a better way than to be visible during the auspicious festival of Onam. Availability of media is a great challenge during Onam, however we at MOMS have successfully managed to create fantastic visibility across the state through large format media on key arterial routes, residential pockets and major airports to establish the new brand proposition”.

Tags : Asian Paints
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