Results For "OAA"
344 News Found
OOH Capital extends global reach with three new partners
In OOH News By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
“OOH Expo will help media owners & suppliers find new partners”
In OOH Solutions By N Jayalakshmi - December 10, 2021
Pramod Bhandula, Chairman, JCDecaux India & Vice Chairman, IOAA, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is an ideal platform for the industry to come together and discover new trends and technologies in the space.
“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”
In OOH Solutions By N Jayalakshmi - December 09, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.
OOH in all its resplendence
In Viewpoints By - December 06, 2021
Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
OAAA releases guide for maximizing impact of brand messages
In OOH News By M4G Bureau - September 29, 2021
The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
In OOH News By Rajiv Raghunath - September 20, 2021
Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.
US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth
In OOH News By M4G Bureau - August 27, 2021
Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
In OOH News By N Jayalakshmi - August 25, 2021
Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers