Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

OOH (Out of Home) media in Advertising: Feast or Famine

In Viewpoints By - June 07, 2021

Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH and it's importance, are predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

In OOH News By Rajiv Raghunath - May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Gold OBIE Winner in Non-Profits & Public Service

In OOH News By M4G Bureau - May 27, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’

In OOH News By Rajiv Raghunath - May 25, 2021

58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.

2021 OBIE Awards Virtual Show today

In OOH News By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

OAAA introduces new guidelines for OOH metrics, sets a more refined OTS as core metric for measurement

In OOH News By Rajiv Raghunath - May 19, 2021

The proposed framework addresses advertiser's growing need for increased transparency and a more dynamic measurement system for OOH campaigns.

Outdoor Advertising Awards (OAA) Contest is back

In OOH News By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/