Bright economic forecast bodes well for advertising biz

In OOH News By M4G Bureau - February 03, 2023

Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media

In OOH News By M4G Bureau - January 25, 2023

“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux

Showcasing Kashi Balloon and Boat Festival

In Campaigns By M4G Bureau - January 24, 2023

Sharing his comments on the spectacular event promotion, Kaushal Raj Sharma, Commissioner Varanasi, said that “ancient traditions of our country need to be packaged into authentic and curated experiences for the modern travellers”

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

In OOH News By Rajiv Raghunath - November 14, 2022

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

In Digital OOH By Rajiv Raghunath - October 27, 2022

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

In OOH News By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion

In Campaigns By M4G Bureau - September 21, 2022

Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

In OOH Solutions By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage