Stellar Ace, Revez sign MoU to explore next-gen digital interactive media
By Rajiv Raghunath - September 23, 2022
The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.
Stellar Ace, Singapore’s Omnichannel Architects, continues to enhance creative tech advertising for businesses with a joint effort with REVEZ Corporation Ltd for the advancement of NextGen digital interactive media in Singapore. A Memorandum of Understanding (MOU) has been signed with REVEZ Corporation’s wholly owned subsidiary REVEZ Motion Pte Ltd.
The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem. Both parties will brainstorm ways to create Intellectual Property relating to digital creative initiatives as well as conducting business feasibility, research, and development in the media industry to create new go-to-market experiential engagements.
PLONK, REVEZ’s MarTech platform, will be the first product in this collaboration to be launched. One of the region’s first web AR Content Management platform makes AR campaign executions easy, cost efficient and consumer can view it easily with no app required. An immediate application would be the enhancement of social messaging communications such as Singtel location-based SMS. Traditional text will now come with an added AR experience for brand awareness and product showcasing through gamification to deliver consumer engagements.
Jeslyn Tan, Managing Director, Stellar Ace, said, “We look forward to enhancing our omnichannel solutions with REVEZ to include Extended Reality Technology and Metaverse. As we work on R&D for creative digital solutions, we aim to break new ground in the areas of digital innovation, engagements, and holistic insights in campaigns across our Home, Travel, Eat, Shop & Play daily touchpoints platforms.”
Victor Neo, Deputy Board Chairman and Group CEO of REVEZ Corporation Ltd, said, “REVEZ Motion is pleased to work towards more innovative and creative solutions. This will herald a new generation for advertising and digital creativity in campaigns. With Stellar Ace’s advertising ecosystem, we can extend more options to offer new edge creative experiences to customers.”