Ipsos launches OOH solution to drive advertisers’ brand success

In OOH Solutions By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’

In Campaigns By M4G Bureau - February 23, 2024

The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching

Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Adani Wilmar appoints Jignesh Shah as the Head – Media and Digital Marketing

In OOH News By M4G Bureau - February 16, 2024

Jignesh Shah will oversee the strategic promotion of oil and food portfolios under the flagship brand “Fortune” as well as other popular brands.

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

‘Sukhoi jets’ formation powers ‘Fighter’ promotion

In Campaigns By M4G Bureau - February 07, 2024

Active Media Innovations crafts unique innovation

UK’s i-media taps Broadsign, Brysa to harmonise tech stack, increase operational efficiency by 40%

In OOH Solutions By Rajiv Raghunath - November 07, 2023

Over the past year, i-media’s network grew from 50 full-motion D48 screens to 120 large-format screens, and the company expects that number to reach 130 soon

DOOH establishes emotional connection with audiences: Fernando Vizcaino

In Digital OOH By M4G Bureau - November 03, 2023

Fernando Vizcaíno, Global General Manager, Worldcom OOH spoke in VIII Digital Out Of Home Forum, organised in Spain

Red Bull’s F1 car rides atop the ‘L’ train in Chicago

In Campaigns By M4G Bureau - September 25, 2023

The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.

Trailer for Shah Rukh Khan-starrer ‘Jawan’ screened on Burj Khalifa

In Campaigns By M4G Bureau - September 01, 2023

As part of the promotional activities, the highly anticipated trailer was showcased on Thursday as the world’s tallest building lit up for the trailer.