Connect with us

Industry News

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

Published

on

Vande Bharat Express train, Benglore.

The Vande Bharat Express train connecting Chennai, Bengaluru and Mysuru, flagged off by Prime Minister Narendra Modi on November 11 at the inauguration function held at KSR railway station in Bengaluru, is expected to have a positive cascading impact on railway media advertising in the sector covered by the semi high-speed train.

S Kumar, Managing Director<br>Srishti CommunicationsSharing his perspectives on the likely rail media spinoff from the introduction of Vande Bharat Express between the three cities, S Kumar, Managing Director of Srishti Communications has railway advertising interest at the three stations, told Media4Growth that the travel comfort that this train offers to passengers will likely induce many of the regular air travellers from Chennai, Bengaluru and Mysuru to consider travelling by this train.

The change in the profile of rail travellers, as a result of the introduction of Vande Bharat Express, as also the high passenger occupancy on this train as compared to other trains running in the same sector, will encourage a wide class of advertisers to opt for rail media advertising at the connecting stations. “Vande Bharat Express connects the hi-tech and IT hub and India’s Detroit,” says Kumar, while adding that the sheer travel comfort on this semi-high-speed train will have a great impact on the railway media audience profile.

Advertisement

In his view, the onboard digital entertainment and information systems on the train will also open up a raft of in-train advertising opportunities. Pertinent to note that Sharma Srishti Synergy which operates the Railway Display Network in the Bengaluru Division of South Western Railway runs advanced digital screens at the KSR station. 

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.