Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

In Campaigns By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign

Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai

In Campaigns By VJ Media Bureau - May 13, 2014

Bright Outdoor has used large media formats like unipoles and billboards for the campaign

'Innovation is the name of the game'

In Viewpoints By M4G Bureau - May 12, 2014

OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

In OOH News By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

Mugil Media Network goes mobile for AIADMK, MDMK in TN

In OOH News By VJ Media Bureau - April 30, 2014

Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.

Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.

CASHurDRIVE to promote Kings XI Punjab

In OOH News By VJ Media Bureau - April 25, 2014

The company will be handling the entire OOH media solutions for the IPL team.

SARE Homes: Building a brand on OOH

In Viewpoints By M4G Bureau - April 25, 2014

Outdoor Asia speak to David Walker, Executive Director, SARE Homes, one of the biggest real-estate spenders, to find out more about the brand's equation with the OOH medium.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .