Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Bengaluru large format OOH business hits an air pocket

In OOH News By Bhawana Anand - June 06, 2019

BBMP told to revise the draft ‘Outdoor Signage and Public Messaging bylaws 2018’; no relief to large format media operators in the city

No threat to billboards in Ranchi market

In OOH News By Bhawana Anand - May 27, 2019

Leading media owners in the city deny rumours of intimation given by the Ranchi Municipal Corporation to remove billboards

Mumbai media owners baffled by BMC move

In OOH News By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

Locad begins pilot for Sceen-ooh

In OOH Solutions By Bhawana Anand - April 29, 2019

The company has tied up with a couple of media owners in Delhi & Mumbai to do the testing on 2100 screens

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Indore media owners want long tenure contracts for better RoI

In OOH News By Bhawana Anand - February 14, 2019

Fears expressed that investments in new, high quality media may not yield the right returns in the short to medium term