Leading IOT OOH solution provider Locad has started a pilot project for its new Screen-ooh, an innovative platform for both digital media owners and advertisers. The new project is to help digital media owners manage content across any number of screens and geographies via a single cloud-based web interface irrespective of what hardware device they are using. Moreover, they can monetize their inventory by simply integrating with the company’s programmatic DOOH network through the same platform. Advertisers on the other hand get complete access to real time DOOH inventory with in-depth live traffic monitoring and footfall numbers. The entire process, from creative approval to purchase of DOOH inventory and scheduling of playlist across any number of screens, can be done through this platform.

For the pilot project Locad has tied up with a couple of media owners connecting the platform with their inhouse Screen-ooh product which is connected to 2100 screens in India – mainly in Delhi and Mumbai. “We are trying to build a complete programmatic system where the advertiser can see the 2100 screen and schedule trailers from a single place. We also provide them with unparalleled innovations such as the ability to check real time traffic. Besides it helps in identifying gender, emotional state of the person and data that conveys shopper decisions etc.,” explains Rishabh, Founder & CEO of Locad.