Results For "Marketing"
575 News Found
DDB MudraMax wins the media mandate for PNB Housing
In OOH News By Nabamita Chatterjee - November 18, 2015
The agency will be driving the brand's ATL, OOH and Experiential marketing activities.
YES BANK: Banking On Engaging OOH
In Viewpoints By M4G Bureau - October 05, 2015
In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.
OOH industry needs to reshape conversations, manage perceptions
In Viewpoints By M4G Bureau - August 06, 2015
Gaurav Suri, Head Marketing, UTI Asset Management Company Limited, writes about the typical hurdles in budgeting more spends on OOH and what industry must look out for
OOH delivers in myriad ways, says Sagnik Ghosh
In OOH News By VJ Media Bureau - July 29, 2015
Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.
OOH industry should develop measurement metrics, media rating system: RS Sodhi
In OOH News By VJ Media Bureau - July 29, 2015
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect†on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
OOH media networks will grow in India, says experts
In OOH News By VJ Media Bureau - July 28, 2015
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015
White label ATM marketing opens up new OOH avenues: Anurag Nigam
In OOH News By VJ Media Bureau - July 28, 2015
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'
Innovations key to OOH success, say bankers
In OOH News By VJ Media Bureau - July 28, 2015
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.
