R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible

'Play With Oreo' now engages Indian audiences

In Campaigns By Preethika Kotian - June 09, 2015

Through this campaign the brand seeks to inspire people and bring in a little more play in their lives.

'OOH is ideal for hyper-localising campaigns'

In Viewpoints By M4G Bureau - June 01, 2015

Kotak Mahindra Bank, one of the largest private banks in the country, runs highly innovative outdoor advertising campaigns to connect with its target audience. The bank leverages the OOH medium to effectively localise its messaging to consumers. Karthi Marshan, Sr. EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the bank's approach to OOH advertising in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts:

Roshan Space gets exclusive marketing rights on 6 sites at Mumbai airport

In OOH News By VJ Media Bureau - May 13, 2015

Roshan Space Brandcom has acquired exclusive marketing rights from Times Innovative Media Ltd (TIML) on six sites on Mumbai Airport Terminal 2 Elevated Road

Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

Wishing Wall for Team India

In Campaigns By Nabamita Chatterjee - March 26, 2015

Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue

Jagran Solutions wins a metal at RMAI's Flame Awards

In OOH News By VJ Media Bureau - March 24, 2015

The brand activation agency bagged a bronze for the'Arogya Rath' campaign in the category'Best Social Development Campaign of the Decade'.

Media owning firms in UP need to push up rates: Day Night Media

In OOH News By Rajiv Raghunath - March 09, 2015

Sheikh Faizan, Marketing Head, Day Night Media says that media owning firms in the UP markets are now cognizant of the urgent need to consolidate the rates offered to their direct clientele as well as to national OOH agencies

LOMS acquires marketing rights of unipoles in Patna

In OOH News By Bhawana Anand - January 28, 2015

According to LOMS, the biggest reason behind investing in unipoles is the rising demand for the format from its clientele.